Restaurant - Case Study
Client Brief
Business Name: Fiorna Prima Restaurante
Business Type: Restaurant
Brand Story: Established 5 years ago, but a family story spanning almost 100 years, Fiorna Prima has been a journey of love, determination, family vision, and perseverance. It’s a dream that became reality. Mario Fiorna wanted a luxury Italian restaurant that served traditional Italian cuisine.
Needs:
Logo
Menu
Business Cards
Wine Label
Initial Steps
During my interview with Mario Fiorna, I wrote down different themes he wanted to include in the design. Here are my notes from the interview and initial thumbnail sketches.
I chose a bull to represent Fiorna Prima because it represents strength, protection, sacrifice, patience. Mr. Fiorna wanted the title to include Italian language. This is a white table cloth restaurant so I chose luxury colors green, white, and gold and used Cormorant Garamond typeface.
Fiorna Prima Wine Labels
Mario Fiorna owns a vineyard and winery in Bolzano, Italy. I created three separate wine labels, front and back, for some of his wines. I incorporated the 60%, 30%, 10% rule when I created the wine labels.
