Fiorna Prima - Case Study
Mario Fiorna created Fiorna Prima Restaurante to bring traditional Italian cuisine to a modern restaurant. This restaurant is Mr. Fiorna’s first establishment. It is a journey of love, determination, family vision, and perseverance.
Mario Fiorna understands that food brings people together. Firona Prima Restaurante serves its customers fresh natural ingredients from the northern Italian region, Trentino-Alto Adige. “Growing up and eating my grandmother’s meals, I felt like a king in a castle”. Mario Fiorna can remember picking tomatoes from the family garden and cooking a red sauce all day.
To make Fiorna Prima’s customers feel like kings and queens, I created a luxurious brand and deliverables for Mr. Fiorna.
Initial Steps
My assignment was to design a luxurious brand that made Firona Prima’s customers feel like kings and queens. During the interview I wrote down different themes he wanted to include in the design.
Here are a few of my sketches and thumbnails.
I chose a bull to represent Fiorna Prima because it represents strength, protection, sacrifice, patience. Mr. Fiorna wanted the title to include Italian language. This is a white table cloth restaurant so I chose luxury colors green, white, and gold and used Cormorant Garamond typeface.
I researched the Fiorna family crest, real Italian restaurants in NYC and Italy and used my research as inspiration for my final designs.
Menu
Executive Chef Peppino Coranodo, native of Latisana, Italy, created a menu that blends traditional authentic Italian cuisine with Mario Fiorna’s favorite meals. The menu features beautiful dishes from northern Italy and offers gourmet pizza from Carmeta wood-burning pizza oven. Each item will remind you of authentic Italian cuisine.
Here is where I incorporated Italian language that Mr. Fiorna wanted in his restaurant. The courses and meals are in Italian and the descriptions are in English for English readers.
Wine Labels
Mario Fiorna owns a vineyard and winery in Bolzano, Italy. I created three separate wine labels, front and back, for some of his wines.
To make the label stand out, I used the 60%, 30%, 10% rule to create the different wine labels.
Finally, I created a business card for Mario Fiorna to hand out to guests. Fiorna Prima is not just a restaurant for evening diners, but has event space to host formal events.
