Client Brief
Client: Cotton Tails and Lincoln County Department of Health
Project: Public Health Awareness
Brief: Cotton Tails has teamed up with Lincoln County Department of Health for STI Awareness Day at Lincoln High School, Illinois. Lincoln County Department of Health hosts a yearly event at high schools in the county to educate teenagers about safe sex. Target audience are teenagers aged 14-18 years old.
Needs:
Poster
Single Condom
Package Design
Response: I think condom brands can be masculine and sexual. I designed a brand that is gender inclusive and playful to destigmatize safe sex. Because the target audience is high schoolers, I pulled inspiration from the candy aisle.
